Tell me about the client
CSG Politics uses data, digital engagement, and targeted integrated communications to build comprehensive strategies for progressive political campaigns. They teach people how to mobilize their community to create meaningful change.
What was the problem?
These folks have a lot of clients. And most of their clients are running local campaigns that don’t have tens of millions of dollars of funding or years to plan. They needed to be able to set up simple WordPress sites for their clients, spend minimal time customizing the look and feel, and then hand over the control of the site to the people managing the day-to-day operations. However, they didn’t want to have to recreate the wheel every time they had a new client.
What did we do?
We created a reusable WordPress theme for them. We customized it. We wrote documentation. We handed it over. Now they can build sites for their own clients and pass on the knowledge. More local folks empowered to run for local offices is a good thing. We’re putting technology in the hands of citizens in service of transforming our broken political system.