Tag: web development

ORCAA — case study

Tell me about the client

Cathy O’Neil was on book tour celebrating the success of Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy and had recently started a new business venture called O’Neil Risk Consulting & Algorithmic Auditing, or ORCAA. In an age when companies are increasingly using mathematical models to streamline important decisions, ORCAA aims to measure those algorithms for fairness, legal discrimination, and meaning.

What was the problem?

ORCAA needed a basic website and branding to capitalize on Cathy’s book tour. The timeline was short and the budget was tight…really tight. This is a common problem: a passionate, hard-working person or group is scrambling to get some startup help with limited pocket change. Instead of turning the work down, we took it as an opportunity to create an offering for all of these inspiring people. Thus The Starter Pack was born.

What did we do?

Cathy was offered three logo designs based on her prompt, “fat fierce and intelligent”. From this logo mark we created three color palettes and set to work making Cathy some business cards. With that done (in a record time) Cathy had something to hand people she was meeting on her book tour and we then set out to create a website. We wound up suggesting Squarespace because of it’s ease of setup and maintenance. Cathy had written most of the content already and knew what she wanted, which always makes the process go smoothly. Given a few days and free reign to choose a theme and customize it, we were able to create a nice little one pager for oneilrisk.com. With a three week turn around this was a very smooth and joyful project. Mad respect to Cathy for being an awesome professional!

BernieSandersish — case study

Tell me about the client

Progressive Kick is an organization of pragmatic progressives, dedicated to construction of a society that values the needs/rights/responsibilities of all of its members-from the most powerful to the least. They engage in illuminating the murky and often completely opaque behavior of members of the US Congress on a national and state level.

What was the problem?

There’s not a whole lot of information about down-ballot candidates for elected offices. At their worst your choices on election day include Person A who is the ineffective incumbent and Person B who’s an industry insider coming through the revolving door. At their best, your choices are often Person A from Establishment Party 1 and Person B from Establishment Party 2. Progressive Kick wanted to build a website that would allow Bernie Sanders supporters to find like-minded people running for local offices.

Engage in true electoral reform, get people excited to vote and engaged in the process.

What did we do?

We had pretty intense technology limitations, plus budget and time restrictions. We implemented a customized WordPress theme, used a Google Drive spreadsheet and API to pull content directly from a private spreadsheet. Free software and an easy-to-edit database. Win.